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The Complete Guide to Marketing for Senior Writers

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Have you written a book in retirement? Perhaps you found time to write the novel you always wanted after saying goodbye to your full-time job! Whether you worked with a traditional publisher or decided to self-publish, you might be wondering what you can do to promote your book. From becoming a member of a writer’s group like Flint Area Writers to advertising your book on social media, these tips will help you market yourself as an author.

Cultivate Business Partnerships

Partnering up with other professional authors to promote each other’s books is a fantastic marketing strategy that can drive more sales. While you don’t necessarily want to partner with someone who is a direct competitor in your genre, you should partner up with an author who has written a book that your audience would be interested in. Before you reach out to any authors about a partnership, you’ll want to clearly define your current audience so that you can be sure that the partnership would be of benefit to both of you.

Promote Your Work on Social Media

Using social media will allow you to meet other authors and grow your personal following as a writer. And if you offer other writing services, such as ghostwriting, editing, or proofreading, you can advertise those services on your social media feeds! Fauzia Burke states that simply engaging with your readers on social media can pay off in the long run, even if you never “go viral” - those conversations could lead to speaking gigs, interview opportunities, more recognition amongst other writers, and, of course, more book sales!

Start a Business Website

If you don’t already have an author website, it’s time to create one. You’ll want to make sure that your website is visually appealing and easy to navigate. To make your website stand out, choose a great logo that will illustrate your brand as a writer!

You don’t need to spend a lot of money to design an eye-catching logo. In fact, you can tackle the project on your own with a free online logo maker and download. You’ll begin by choosing a style and icon, and then you’ll input the text that you want. Finally, you’ll be able to view a variety of possible logos before adjusting the fonts and colors of your final choice. The right logo will help you build a more competitive web presence and increase your readership.

Improve Your SEO Strategy

Search engine optimization can help increase your book’s visibility online. Basically, the right SEO strategy will ensure that your book shows up in search results when people input relevant keywords. But you do not need to be tech-savvy to understand the basic principles of SEO. Think about which words people might use to search for books like yours - you might come up with terms like “science fiction book,” “romance novel,” or “self-improvement book.” Then, make sure that the page titles and blog posts on your website include these terms in a natural way. The more content on your website, the easier it is for search engines to “find” you!

Send Out ARCs

Simply sending out Advanced Reader Copies of your book is one of the best ways to get your books into more hands! Go Spark Press states that you can send ARCs to book bloggers, reviewers, and editors to earn publicity. If they choose to review your book positively, you will likely gain a few more readers.

Fulfilling your dream of becoming an author is exciting. But if you’re not sure how to get the word out about your book, these tips can help you grow your readership! Soon, you’ll have readers asking you when your next book is coming out.

Want to connect with other writers? Get involved with the Flint Area Writers! Get in touch through the contact form on our website if you’re interested in joining.

About the Author:

Sharon Wagner, a former bank manager, now spends her time helping seniors reach health and well-being goals. She created to provide helpful tips and advice to seniors on staying healthy and making the most out of life.


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