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Getting Discovered: Tips for Creatives Venturing into Business

By Sharon Wagner

As a creative, it can be difficult to get your work seen by the right people. Whether you're a writer, fashion designer, artist, or maker, getting discovered is a key part of building a successful business. In this article, Flint Area Writers explores several tips that can help you get your work in front of as many eyes as possible. By following these steps, you'll be able to build your brand, network with other creatives and business professionals, and ultimately grow your business.

Draft a Business Plan

Before getting started, it's essential to have a clear vision of what you want to achieve. This is where a business plan comes in. Not only will this help you to clarify your goals, but it will also give you a roadmap for how to get there. Your business plan should include an executive summary, a description of your brand and its unique selling points, an analysis of the market and competition, and a marketing and sales strategy.

Get Your Work in Front of as Many Eyes as Possible

One of the most important things you can do to get discovered is to make your work visible. This could mean hosting pop-up shops, attending trade shows, or reaching out to other writers and influencers for collaborations. Social media platforms like Instagram and TikTok are also great ways to showcase your work and reach a wider audience. The more exposure your work gets, the more likely it is to be noticed by potential customers, collaborators, and investors.

Enhance Networking with Customized Business Cards

Whether you're attending industry events, participating in online forums, reaching out to potential collaborators, or joining the Flint Area Writers for one of their events, having a custom business card can make a big difference. Your business card should include your name, contact information, and a brief description of your brand. This will make it easy for people to remember you and follow up after the event.

Build a Portfolio

A portfolio is essential for creatives looking to build their brand and showcase their work. This could be a physical book, a digital portfolio on your website, or even a series of Instagram posts. Your portfolio should showcase your best work and highlight your unique selling points. Make sure to update your portfolio regularly and share it as much as possible to get your work noticed.

Learn More about the Business World

Many creatives struggle when it comes to the business side of things. However, it's essential to have a basic understanding of how things like accounting, marketing, and legal issues work. Consider attending workshops or even earning a business bachelor's degree to learn more about the technical aspects of business. This will help you to make informed decisions about your business and avoid common mistakes.

The Benefits of Forming an LLC for Your Business

As a writer, forming an LLC can offer several benefits for your business, including protecting personal assets and reducing taxes, along with providing increased flexibility and security for entrepreneurs. However, this formation is not always ideal, especially if you expect to make less than $40,000 on a particular book or project, so do your research first.

Seek Advice From a Mentor

Finally, finding a mentor can be a great way to get support and guidance as you grow your business. Look for someone who has experience in your industry and is willing to share their knowledge and advice. By learning from their successes and challenges, you'll be better equipped to navigate the world of business and get discovered.

Make Your Name

Getting discovered as a creative person can be challenging, but it's not impossible. By getting your work in front of as many eyes as possible, building a portfolio, and learning more about the business world, you'll be well on your way to building a successful business. Remember to stay persistent, keep learning, and never be afraid to reach out and make connections. With hard work and dedication, you can achieve your goals and get your work noticed by the right people.


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